About Proactiv
Back in 1995, two dermatologists set out to change the way people treat breakouts — and that’s how the original 3-step routine from Proactiv was born.
30 years of clear skin journeys
You might remember the infomercials and the celeb endorsements (they were hard to miss), but while the faces may have changed, our mission stayed the same: helping people like you face the day with confidence.
Since then, we’ve grown right along with our community. From sensitive skin to stubborn acne, Proactiv now offers dermatologist-developed solutions for every stage of your clear skin journey. Our evidence-based formulas are made with ingredients you can trust — from everyday routines to serums, pimple patches, and more innovations formulated specifically for acne-prone skin.
Expert-approved acne care you can trust
Our Scientific Advisory Board helps shape all the products we create, lending insights and guidance to develop solutions that not only treat breakouts, but also restore and maintain healthy skin. Their expertise helps keep Proactiv simple, effective, and always backed by science. Each of our formulas is powered by an intentional blend of acne- clearing and skin-loving ingredients — so you can feel confident about what you’re putting on your skin.
Real people, real results
If you haven’t tried Proactiv yourself, chances are you’ve heard about us from a parent, sibling, or friend. (And yes, we know you're picturing your favorite celebrity from one of our commercials.) Over the past three decades, our community has grown through real people sharing their real results — because clear skin is something you want to talk about.
So while you probably do remember our famous spokespeople, today our focus is on you. We design every product with people like you in mind — no filters, no gimmicks, just dermatologist-developed routines that work for all skin types and acne concerns.
Whether you’re dealing with your first breakout, stubborn acne, or simply looking for products that won’t irritate acne-prone skin, our goal is to make skincare simple, effective, and trustworthy.
