How Proactiv Works

Clear skin starts here

Since 1995, Proactiv has been changing the way people treat acne. What started with our original 3-step routine has grown into a full range of dermatologist-developed acne solutions trusted by millions.

And while skincare trends have come and gone, one thing has never changed: Proactiv works because it’s built on proven results from consistent routine.

The Power of Routine

Breakouts don’t appear (or disappear) overnight — they build up over time from clogged pores, excess oil, and bacteria. Spot-treating pimples can be effective for a temporary fix, but tackling acne at the source needs a more targeted solution.

That’s why Proactiv and our dermatologists developed Combination Therapy® to treat your whole face every day and take on breakouts at every stage of the cycle. Each 3-step routine is formulated with science-backed ingredients, with every step building on the next to not only treat active breakouts, but also help prevent new ones from popping up in the future. Think of it like brushing your teeth — a consistent routine helps keep problems away before they start.

Which one of our acne routines is right for you?

For Sensitive Skin

Proactiv Gentle

Soothe & Refresh

This nourishing routine helps clears blemishes while also visibly smoothing and helping to calm skin.

Skin-Loving Ingredients: Azalaic acid, bakuchiol, & chamomile

Acne-clearing Ingredients: Mineral-derived sulfur & salicylic acid